Work Samples
I’ve educated thousands of people about expiration dates.
I’ve written copy for billboards in Chicago
I’ve helped new people appreciate fennel
I’ve hosted dozens of podcasts and appeared on a dozen more.
Blog Articles
I love writing long form content, both because it allows me to fully explore a key idea, and also because it lets me then deconstruct that idea into more bite-sized pieces to explore and share in other mediums like social media and videos. I’m particularly good at explainers and educational blogs.
Social Media
Conservatively, I wrote over 1,000 Instagram captions and countless more stories during my 6 years at 2 mission-driven startups, honing the craft of distilling key ideas from my long-form content and research into short, fun, snackable bits of food for thought.
Podcasts
I created and hosted a podcast, Unwasted, during my time at Imperfect. All in all we recorded 58 episodes and got over 137,000 downloads.
Public Speaking & Interviews
I have lots of experience acting as a brand spokesperson, speaking with local press in new markets, appearing on podcasts, and participating in event panels and conferences. I have spent years honing my skills at public speaking and have the panel appearances, podcast episodes, graduation speeches and wedding toasts to prove it.
My Strengths
Creating content that educates, entertains, and inspires.
Content must first and foremost be engaging so people listen to your message.
A clear personality, compelling voice, and sense of empathy are essential.
At Imperfect and Ridwell, I honed my ability to take nuanced information about the opaque industries of agriculture and recycling and turn it into content that informed, inspired, and entertained customers, leads, and the general public.
Distilling the complexities of what you do into digestible, actionable pieces.
I get fired up by the challenge of making the obscure clear and the esoteric entertaining.
I expertly download the knowledge that’s implicit in what you do, then hone and simplify your message so it’s as effective as possible.
With some thoughtful language, and empathy towards your audiences, I can make your mission, message, story, product, or service sing (and harmonize!) in new ways.
Passionately conveying your message and mission.
My colleagues can attest to the fact that my voracious curiosity and boundless enthusiasm are my super powers.
I have a knack for communicating my passion for a subject matter so that it feels highly relevant to my audience.
My article answering the question “when are avocados in season?” is the second Google search result for that question and my explanation of what the recycling numbers actually mean become Ridwell’s most saved Instagram post of all time.